The hottest trend in mobile technology is content streaming, and T-Mobile has officially thrown its hat into the ring. Of course, T-Mobile has lived in the shadow of mobile powerhouses Verizon, AT&T, and Sprint for years, but lately, the “Un-carrier” has been making moves to cement itself at the top of the mobile technology charts. First, the hottest new Las Vegas arena was unveiled in 2016 and was officially named T-Mobile Arena. Then, the company announced that it would now offer no-contract plans for customers. They did not stop there, as T-Mobile announced an unlimited plan geared toward adults over the age of 55. Now, the multi-faceted mobile company has reached an agreement with content-titan Netflix to offer free subscriptions with any family plan.
‘Netflix On Us’ Family Plan
The new plan is being called the “Netflix On Us” family plan. The exact details about the plan has yet to be released, in terms of how long T-Mobile will pay for customers’ Netflix subscriptions. The month-to-month subscription for Netflix varies based on how many devices a customer would like to stream on at one time; however, T-Mobile did acknowledge that it would be offering the base $9.99 subscription with its family plan. That subscription allows customers to stream Netflix on up to two devices at one time. The promotion begins on September 12.
Carriers’ Content Acquisition
This is not a new trend for mobile carriers, as many of the top-notch providers have ventured into content streaming already. AT&T made the biggest splash, when it acquired DirecTV and began offering the cable service with its data plans. AT&T is also attempting to purchase a controlling interest in Time Warner Cable, which would be a mega-merger that would catapult AT&T atop the digital media world. Verizon recently purchased Yahoo, Inc., which included content companies such as Huffington Post, Tumblr, and Yahoo Sports. As T-Mobile’s deal with Netflix gets finalized, cable and streaming companies are left with the realization that the future is mobile, and if they don’t fall in line like the rest, they may be left to die like landline phone companies did when smartphones came out.