Dwayne “The Rock” Johnson has been enjoying one of the most accomplished years of his life after being named People Magazine’s Sexiest Man Alive, receiving a star on the Hollywood Walk of Fame, and being acknowledged as the highest paid actor in Hollywood. On the other hand, Siri has been falling behind the times, as Amazon’s Alexa and Microsoft’s Cortana continue to challenge Apple’s smart assistant as the most recognizable voice interface in modern technology.
It was not long ago that Siri launched the smart assistant industry in 2011, as a part of Apple’s iPhone series. Since then, tech titans like Amazon, Microsoft, and Google have been dabbling in the smart assistant sector, generating incredible buzz with smart speakers like the Amazon Echo and Google Home. Apple responded with a mini-movie advertisement starring Johnson, where the A-list actor utilizes Siri’s versatile skillset to navigate his way through a jam-packed schedule.
The Rock x Siri Dominate the Day
Apple’s extended commercial plays on Johnson’s extremely busy schedule by insinuating that he could not possibly do anything more in his day. Of course, the multi-talented star takes it as a challenge. Consulting with Siri every step of the way, “The Rock” flies a plane to Rome, paints the Sistine Chapel, and takes a selfie in space all within the same day.
The mission of the now-viral advertisement was to show how Siri could be used to help even the busiest people navigate their hectic schedules with ease. Currently, Apple’s voice interface is only used as a part of its iPhone series; however, the groundbreaking technology company plans to implement Siri into a variety of new products including their smart speaker, the HomePod.
Apple’s Next Step
At a conference in June, Apple announced that Siri was being used on more than 375 million iOS devices per month. The most valuable tech company in the world plans on using Siri across its many products including the afore-mentioned HomePod. On top of that, Apple plans to add more functionality to the popular voice interface such as the ability to translate languages, as well as the ability to find relevant news articles using your Safari search results.
One of the most notable speculations that has come from this mini-movie is the potential for Apple to enter the original content market. By calling the advertisement a movie instead of a commercial, Apple opens the door for the creation of original content, similar to Amazon. As viewers continue to trade traditional cable for specialized content providers like Netflix, Hulu, and HBO GO, it only makes sense for an innovative company like Apple to try their hand at content streaming.